Yep, we’re playing it Covid Safe.
But because we want the Business Planning Weekend to be only for a small number of committed businesses, bookings will open soon.
Register below to be front of the queue.
NOW IS THE TIME TO GROW YOUR BUSINESS
BOOST SALES INSTANTLY
SYSTEMISE & SCALE YOUR BUSINESS
LAUNCH POST COVID WITH CONFIDENCE!
Business Start Up Fundamentals
Upscale Your Business Maximiser
Business Planning with your Partner (husband & wife teams)
One-on-One Coaching with Rach
Scroll down to view each course.
Business Start Up Fundamentals consists of 3 modules,
Module 1.
Identify your unique strengths & weaknesses, and create your own USP (Unique Selling Proposition).
Identify your ideal client & most profitable customer segments.
How to write a business plan and marketing plan that focuses on growth, profit, creative development and team culture.
Module 2.
Setting up your business as a system for long term success (ie. making sure your business is set up to operate without you, so you can take time off).
Marketing your business within the wedding industry.
Module 3.
Sales strategies that convert leads to money in the bank.
Reviewing effectiveness of your business and marketing plan.
Only available to businesses with more than 2 years experience, and a track record within the wedding industry.
An application is required for this course.
Ideally suited to
businesses who are looking to increase the quantity of work they are able to service (scaling up).
businesses with work, but who want to focus on profitability.
businesses who have been in the industry for a long time, looking to refresh their skills as managers and build their entrepreneurial mojo.
This course is broken up into 4 modules, to help you fit in implementation around your existing business.
Module 1. Review of Existing Business
Reviewing the strengths and weaknesses of your existing business.
How to find new opportunities for profit in your business.
Setting KPI’s to achieve accountability.
Analysing your customer segments to determine most profitable clients.
Module 2. Sales & Marketing
Marketing strategies to build loyalty and a strong customer base.
Sales strategies to earn more money from existing clients.
How to write a NEW marketing plan. Dream Big!
How to network and build referrals within our industry.
Module 3. Productivity
How to do more in less time.
The importance of batching and systemising workflow.
Automation of email and CRM development
Hacks and apps to increase your productivity.
Module 4. Team Culture
The importance of creating a positive team culture (that decreases staff turnover)
Methods of sourcing new team members, casual, full time and contract based - and which type of employment you works for you.
Strategies to maximise team performance and time management.
Not specific to the wedding industry. ‘Business Planning with your Partner’ is for any husband and wife team who wants to get on ‘the same page’ and grow their business together. (Or husband & husband, or wife & wife of course!)
‘Business Planning with your Partner’ comprises 2 modules, to make it easy to find the time to work together.
Module 1.
How to set & align your personal goals and your business goals
SWOT Analysis for your business and yourselves personally.
The Creative and the Hustler - Defining your roles within the business.
Identifying research areas needed before commencing your business plan (Fact check time! Make sure you’re in agreeance, chat over a wine and get clarity before we commence writing the plan).
Module 2.
Write a kickarse business plan that gets results.
How to identify if you’re achieving the results you want (What will your KPI’s be?)
How will you address issues and hold yourselves accountable?
How will you celebrate your wins together?
And for those of us who love seeing results super fast, are happy to work hard and prefer a personalised approach to learning, of course one-on-one coaching is available.
One-on-One sessions comprise;
An initital consutlation to review your business, set goals and identify opportunities for growth. Your choice of in person or via zoom.
Followed up with a minimum of 4 business coaching sessions, personally tailored to the needs of your business goals.
to make your business more profitable, including how to;
C - Create Customers
R - Reduce Costs
E - Earn more money per client
A - Advance your business
T - Time manage like a Pro
E - Enjoy your business, so you can live your best life
So, who are we?
I’m Rachael, and my husband Dean and I started Inlighten Photography 17 years ago. We were young and enthusiastic and had no idea what we were doing!
Dean was the amazing photographer and I loved the business side of things. And together we built a very successful business.
When we first started Inlighten, our clients were spending, on average $2,400 per wedding.
“Today, we book 80 - 90 weddings every year with an average of just over $11,000 per wedding.
And create happy clients who love and refer us.”
We’ve worked endless nights and weekends. We’ve made mistakes and learnt a whole lot.
We’re incredibly passionate about what we do, and now we’re so excited to be creating a commuity of creative entrepreneurs, who are able to collaborate and support each other.
WOAH, WE JUST DID IT AGAIN! BACK TO BACK WINNERS!
Winner of the 2018 and 2019 ABIA Award
“Best Wedding Photographer, NSW”
Creative entrepreneurs who
have worked hard to create a business they are passionate about (Wedding industry and photographers, that’s you!)
are looking for the skills to create an authentic & sustainable business, that produces quality work.
deserve recognition for their creativy and hard work.
want to connect with a community of like minded creative entrepreneurs, share stories and create authentic collaborative relationships
are ready to relaunch their business out of the Covid craziness.
The support crew of those creative entrepreneurs…. parents, partners, friends etc. who also want to see the business thrive while maintaining lifestyle balance.
We know that quality and creativity are important, so we’ll serve up real life techniques you can use to create a financially sustainable business, that can give you the lifestyle and balance, you and your family deserve.
Get a behind the scenes look at Inlighten Photography and learn how we’ve built our business over 17 years,
what we do to create an unforgettable client experience
how we get referrals and talk to today’s bride & groom
most importantly, how we’ve created a financially successful creative business.
Listen to success stories from a community of like minded creative entrepreneurs, and learn what the big game changers were for them.
Learn about marketing your business to your ideal client. From branding to social media and everything in between.
“I believe creative entrepreneurs learn best in a supportive & authentic environment, that not only educates, but also recognises and shares their achievements”
“Covid has been crazy, but there are opportunites out there too!
It’s all about making the changes and surrounding yourself with a community of positive people that lift you up!”
Rach
“This isn’t social media fluff. I will teach you the actual tools and techniques I use to make the hustle of running a business more fun and fulfulling.”
1. Because it's time to have fun being a creative again!
Passionate, inspired and motivated! That is what makes a great creative service, and it is the key behind a successful business. Learn the hacks to save you time, so you can dedicate your energy to living your best life.
2. Because you deserve to be rewarded
Being a photographer or a creative business requires working weekends, investing in expensive equipment and always bringing your creative A-Game. So you deserve to be rewarded for all your work. And we get it, the word "sales" can be scary. So we'll teach you the techniques you can use to ensure your clients appreciate your value and pay you what you deserve - even if you hate sales.
3. Because traditional marketing doesnt work anymore
If you're selling to brides once their engaged, it's too late! We'll teach you the skills you need to up your social media game, so your attracting your ideal client
4. Because I’m giving you real tools you can use today.
It's time to get smarter. Thanks to social media it's never been easier to start up as a photographer, and these new guys have the advantage of a cool social media page and low overheads. It's time to learn how to level the playing field with hacks to save money and time.
